Alpha Process

Alpha process is designed to provide agility to the product life cycle

alpha phase and post-alpha phase graph (mobile version)

New concept can come anywhere in the organization.

Depending on the type of new idea, it can be driven through the Alpha process or through product management prioritization.

The Alpha process should be used when the concept will …

…deliver in year revenue opportunity

and

…need minimum engineering investment

Test new functionality (part of multiple release)

Test value proposition for existing products

If the concept does not meet the criteria above it will need to go through product management prioritization.

Alpha process has been simplified to reduce impact on BAU activities

Problem Statement and Pass Criteria

Any employee can submit an Alpha template which includes problem statement

Asset Creation and Ownership

Nicole or Scott to appoint owner and Product Marketing to create 4 assets based on template

Market Maker to Test Concept

30 days to test the idea and provide written feedback through template

Build + Package

Prioritize to be launched as a general release.

Concept

Weekly

Templates to be reviewed and approved by Pamela
Nicole and/or Scott to provide sponsorship base on the templates

Collateral

Test

Monthly

Review feedback template
Scott and/or Nicole to review and decide:

Update and test again (back to concept)
Build and package + activate GTM resources

General Release

Alpha Templates

Access templates here

Lean Business Case

KPI: Product Marketing and Market Maker must be able to understand the customer problem and value proposition based on this (only). No additional meetings should be needed.

Feedback Form

KPI: Should allow Nicole and/or Scott to decide if we should launch as General Release. Should allow GTM to improve assets and value proposition and/or should provide further understanding of the problem.